Raquel Roderick Creative
VIDEO PRODUCER & DIRECTOR
NARRATIVE FILM-MAKER
Taking brand messaging from concept to final delivery.
Good design and video should solve problems, not just look pretty. The projects below are about taking big, sometimes complex business goals and turning them into things people actually want to engage with. Whether it's building a new e-commerce brand from scratch, directing a live audience broadcast, or creating a regional PR campaign, I focus on the practical steps needed to help a brand find its voice and connect genuinely with its audience.
Chirho Global: End-to-End Brand Identity, Web Design & Campaign Production
Lead Creative Director & Producer
The Challenge: Establish a brand-new visual identity and foundational marketing assets for an emerging enterprise from the ground up, prior to final product-market fit.
My Role: (End-to-End Ownership): Served as creative director and designer, from foundational logo creation and e-commerce web design to principal video direction, post-production editing, custom sound design.
Impact: Successfully established the brand's initial market presence and visual baseline, providing a professional, scalable creative framework as they evaluate and launch their core product lines.
Miramar Creative Centre: Live 5 Multi-Camera Broadcast
Role: Role: Director & Producer
Successfully pitched the project concept to secure client buy-in, aligning creative vision with stakeholder requirements
before directing and producing a complex live multi-camera broadcast
The Challenge: Produce and direct live, 90-minute audience-facing shows interviewing high-profile feature film crews from major box-office blockbusters under the pressure of real-time, zero-margin-for-error production.
My Role (End-to-End Ownership): Directed live multi-camera production workflows, managed on-stage talent, warmed the audience, managed technical crew, and guided the real-time narrative flow of the interview to ensure high audience engagement.
The Impact: Delivered polished, broadcast-quality live events that translated complex, behind-the-scenes cinematic craft into compelling, highly engaging live entertainment for audiences and stakeholders.
Narrative Short: Letter For Hope
Role: Producer | Producer Mentor | Director
The Challenge: Producing and directing an award worthy short film while simultaneously establishing production infrastructure from scratch.
My Role (End-to-End Ownership): Served as the sole experienced lead producer and director, managing the entire lifecycle of the film. Mentored and trained the executive sponsor/hiring partner on end-to-end filmmaking workflows, direct mentorship on set as , and post-production execution.
The Impact: The Impact: Garnered numerous international festival awards, used as short film entertainment for one of the top rated airlines in the world (Air New Zealand), and utilized by maternal care providers to support mothers experiencing infant loss - all while successfully upskilling internal stakeholders, proving an ability to deliver quality creative work while building team capability.
Cainstatham
Role: Producer | Writer
The Challenge: Plaster homes in New Zealand carry a significant stigma due to the leaky home crisis, making them difficult to sell and negatively impacting their market value.
The Strategy: We developed a campaign for real estate agency Cain Statham, in an exclusive partnership with Building Science Limited, to reframe the narrative around plaster homes. The video introduces a comprehensive remediation and guarantee program—including thermal imaging, Wi-Fi moisture sensors, and a 5-year moisture intrusion guarantee—designed to completely eliminate buyer hesitation.
Brand Impact: By clearly articulating a complex, highly technical solution in an accessible and reassuring tone, the campaign positioned Kain Statham as industry innovators. It successfully shifted the conversation from "risk" to "guaranteed safety," restoring market confidence and enabling homeowners to sell previously stigmatized properties for their true value.
WHAT PEOPLE SAY
Raquel is awesome and was great to work with because of her professionalism, attention to detail. When any problems came up, being able to problem solve quickly really helped us out.
Matt Sharp, Cinematographer
Clarative Media