Raquel Roderick Creative
VIDEO PRODUCER & DIRECTOR
NARRATIVE FILM-MAKER
Chirho Global
An e-commerce clothing label
I built the ecommerce website, designed the logo, produced, directed and edited the video and created social media videos - talk about what the theme was
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Role: Creative Director / Designer / Director
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Brand Identity, Web Design & Promotional Film
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The Challenge: Establish a compelling visual identity and digital home for ChiRho Global, an apparel brand bridging faith, modern aesthetics, and narrative-driven messaging.
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The Solution: Served as Creative Director and lead designer, owning the project from concept to execution.
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Brand Architecture: Developed the foundational brand identity, including logo design, typography, and cohesive visual guidelines.
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Digital Experience: Designed and built the e-commerce website (chirhoglobal.com), translating the brand's tone into an immersive, user-friendly online storefront.
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Content & Video Production: Conceived, directed, and produced the promotional video piece, leveraging cinematic tension, moody urban atmosphere, and direct product integration (featuring the ChiRho Global apparel line) to drive engagement and reinforce the brand's unique edge.
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Content & Video Production: Conceived, directed, and produced high-performing short-form social video and cinematic promotional pieces, leveraging cinematic tension, a sharp organic hook and direct product integration to drive engagement and reinforce the brand's unique edge.
E-Commerce
